Attic insulation is rated to last 20 to 30 years, but in Arizona the useful life depends on the material. Blown-in fiberglass holds its depth for that full span. The cellulose we find in most older Tucson attics often loses 10 to 20 percent of its depth within 10 to 15 years, and after 20 summers at 140 to 180 degrees it is common to see it at half the original height.
So the honest answer has two parts. The material may still be up there after 30 years, but whether it is doing its job is a different question. A 1995 attic that started at R-19 cellulose and has settled to 5 inches is performing somewhere around R-12 to R-15. That is the kind of attic we measure every week, and it is why "how long does it last" really means "how long until it stops keeping up," which in a Tucson attic is often 15 years.